How To Integrate Pop Culture Into Your Digital Marketing

The Grammys, The Super Bowl, The Oscars. The moments that can get eyes on your brand.

If this past Grammy weekend has taught you anything, it’s that pop culture can blend seamlessly into your individual or business social media profile. Whether it’s on Instagram, TikTok, or Snapchat, you will see social media managers post content first thing in the morning relating to a fresh pop culture moment you saw on TV or on your phone. The use of pop culture in marketing is not new in this game. If anything, it’s a pillar of marketing, especially in the ever-growing era of digital media. The fast pass of it all only allows a time allocated shelf life to create and make the post.

As a social media manager myself, I can tell you it’s not all easy. Regardless of if you have a degree in marketing or you’re an amateur that’s maneuvered social media for years, it takes time and research to craft engaging content.

So how is it all done? Here’s the lowdown at how.